|A somewhat worn Apple 30-pin dock connector (left) with the new Apple Lightning Cable © 2013|
When Apple launched the iPhone 5 in October 2012, they introduced a new interface cable along with it. The Lightning connector replaced the 30-pin dock connector previously seen on all iOS devices since the 3rd generation iPod in 2003 making almost a decade’s worth of iPod and iPhone docking stations and hi-fi accessories instantly obsolete. “Bloody Apple” has been the most common response to it from customers at my place of work, complaining that it is Apple “trying to get you to buy everything again”, but is it really that simple? Things rarely are. I’ll tell you why one of the most valuable companies in the world isn’t trying to expand its bottom line one $30 adaptor at a time.